Other challenges and functionality
Another feature included a showcase section
in which they could list videos when clicked would show up in the player at the top. Since loading 12+ embedded videos on page load is a performance nightmare, each video is loaded only after clicking play on the top poster.
Being a photography company, image quality was very important on this site. JPG compression can be helpful for typical websites but when their clients expect crisp camera work, VBF needed to have high resolution images across the whole site. The challenge with this approach, as with most sites, is mobile performance. There's no need to load a 2,000 pixel wide photo on a phone. To address this, I created options for them to add smaller mobile versions of each featured image, to swap automatically if the user is on mobile.
VBF has seen enormous success with this site. Now on their 41st blog post, they have done an excellent job curating the content and maintaining readers' engagement. This project opened up the door for many more websites with them and their clients, including a site for Redman Movies equiment rental website